Hey, I’m Sam.
I am a user-centered, data-driven creative with nearly 15 years of experience in design, strategy, and content. I pride myself on approaching problems with curiosity to create customer-oriented, delightfully effective experiences that deliver results.
While email is my ride-or-die digital channel, I tend to identify as a loud-and-proud generalist. My wide breadth of experiences, skills, influences, and curiosities include:
✏️ Design | email design, digital design, product design, UX/UI, print design, news design, motion design
🫀 Branding | Identity, brand building, positioning, voice and tone, strategy
📓 Content | Copywriting, editing, social media strategy/execution, content management, content creation, editorial planning
🙌🏼 Management | Team building, internship management, project management
🧑🏼💻 Digital | SEO, digital marketing, blog management, accessibility
📷 Photo/Video | Portrait, still-life, flat-lay, some iPhone video
🔬 Research | Foundational basics UX research, UX writing
💻 Development | Foundational basics HTML, CSS, JS
As an unabashed houseplant lover, you’ll often can find me lost in my at-home jungle caring for, selling, and chatting about plants. I love to help people in the care, education, and styling of a wide variety of tropicals, succulents, and cacti.
I live in sunny Cleveland, Ohio, with my cat, Boki; my dog, Rooster; my boyfriend, Whitney; and 90+ houseplants.
@rooot_rot
