A neighborhood cycling studio gets its wings.

Cycle Fly is an indoor cycling studio in Lakewood, Ohio founded in 2020 by Melina Millerleile. She needed a full suite of deliverables that matched her energy and goals. I created a bright, approachable brand that focused on self-acceptance and affordability (within an industry challenged by elitism and exclusivity). I created a suite of deliverables including print and digital assets, voice + tone guidelines, copywriting basics and email templates. With the help of knockout developer Carly Bartel, we created a website as robust as the vibrant imagery from Tiffany Joy Photo deserved.