Leading Digital Experiences Across Iconic Brands
As associate creative director for email at Sherwin-Williams, I lead a small but mighty team in creating accessible, functional, and visually compelling HTML email campaigns. Our work spans the flagship Sherwin-Williams brand as well as eight consumer brands sold through Lowe’s, Menards, and independent retailers.
We partner with developers, marketers, strategists, copywriters, and other stellar in-house creatives to craft dynamic, targeted campaigns that reach millions of customers across dozens of segments.
Super Good Emails
✉️
Made With Love
❤️
Super Good Emails ✉️ Made With Love ❤️
Email Outcomes
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$139.6M email-attributed sales
Quarterly 2024 Analytics
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7% growth in open rates
Attributed to Responsive Redesign
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0.67% E-commerce Conversion Rate
The highest of any Sherwin-Williams digital channel
Styling by Ashley Newman
Styling by Ashley Newman
Styling by Ashley Newman
Styling by Ashley Newman
Styling by Ashley Newman
Besides leading DIY email design at Sherwin-Williams, I get to do other cool stuff too!
I designed and maintain Sherwin-Williams’ first-ever DIY-focused blog, Tinted.
I lead design on all DIY segment MMS campaigns.
I regularly contribute to our blog with copywriting, SEO, and photography.
I creatively supporting additional channels and teams such as social media, custom landing pages, packaging, and event marketing.
Styling by @homesweethearty