Leading Digital Experiences Across Iconic Brands

As associate creative director for email at Sherwin-Williams, I lead a small but mighty team in creating accessible, functional, and visually compelling HTML email campaigns. Our work spans the flagship Sherwin-Williams brand as well as eight consumer brands sold through Lowe’s, Menards, and independent retailers.

We partner with developers, marketers, strategists, copywriters, and other stellar in-house creatives to craft dynamic, targeted campaigns that reach millions of customers across dozens of segments.

Super Good Emails

✉️

Made With Love

❤️

Super Good Emails ✉️ Made With Love ❤️

Email Outcomes

  • $139.6M email-attributed sales

    Quarterly 2024 Analytics

  • 7% growth in open rates

    Attributed to Responsive Redesign

  • 0.67% E-commerce Conversion Rate

    The highest of any Sherwin-Williams digital channel

Besides leading DIY email design at Sherwin-Williams, I get to do other cool stuff too!

  • I designed and maintain Sherwin-Williams’ first-ever DIY-focused blog, Tinted.

  • I lead design on all DIY segment MMS campaigns.

  • I regularly contribute to our blog with copywriting, SEO, and photography.

  • I creatively supporting additional channels and teams such as social media, custom landing pages, packaging, and event marketing.

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Styling by @homesweethearty

Styling by @homesweethearty

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