A bare-bones business tool gets a branded facelift

I was contracted by the fabulous web developers at loopdash to put a new face on an acquisition tool for Oarex, the Online Ad Revenue Exchange. Oarex is a platform for digital media and advertising businesses to obtain fast funding and actualize their goals as quickly and efficiently as possible. The team at Oarex already had the structural bones of their business acquisition software, but they wanted a stronger connection between the brand’s website and this new tool. I used Figma to design and (partially) prototype the product.